Tips for Picking a Name for Your New Business

Tips for Picking a Name for Your New Business

When you start a new business, there’s a lot you have to do, from setting up a working space and finding vendors to hiring employees. During all of this, another thing you need to do is solidify a business name and complete the business name registration process.

If you need to start the business name registration process but are still unsure about a name for your new business, here are some guidelines that can help:

  • Look into the names of competing businesses in your industry and try to avoid naming your business something similar. At worst, having a similar business name could result in a legal situation, but you want to avoid doing this to ultimately create your own brand identity.
  • Stay away from business names that are difficult to spell or pronounce. Stick to names that people can easily say and will be likely to remember.
  • While it’s good to make your business’ name memorable, don’t try and be too unique. Generally speaking, people should be able to tell what your business does by its name.
  • Think about what sets your business apart from the competition when creating a business name. For example, if your business provides great service, try and find a way to incorporate this into your name.

Figuring out a business name can take time and a little bit of thought. Put in this time and energy before you start the business name registration process to ensure you remain happy with the name you pick for your new business.